For me, a supply chain is like ant colony. Each member of the supply chain has an important role to grow the industry. Within the colony, ants have different type of jobs such as searching, delivering, storing, and caring. Similar to the ant colony system, supply chain members mostly are logistics party (delivering), distribution centre (storing), production/manufacturing (creating value), supplier (searching/sourcing), and customers (receiver). Without teamwork, integration, and communication, the ant colony will not able to survive for long run. Similar to the businesses, without clear communication and integration from suppliers to end customers, the supply chain will not reach sustainable level. If all the members of the supply chain is working together and take responsibility of each role like ant colony, the industry will grow and gain competitive advantages.