2 things in my life often can have a relevant influence on my consumer behaviour. As mentioned above, I am a student of Supply Chain Management and I care about the environment. Therefore when I buy goods or deal with them once they are not useful for me anymore, I try to be aware of the implication of my consumption and the disposal of my consumer goods. In this case i can use the knwolegde gain during my studies to gain insights in background processes, while considering the environmental implications involved. As one such example I would like to bring up Makava, one of my favourite drinks. It is made purely out of organic products (due to availability sadly not only locally sourced), is produced close to my place of consuption, and comes in Glass bottles. Using my insights then provides me with the capabilities to analyze the various implications and helps me display more awareness as a consumer.