As an employee of Samsung Electronics Indonesia, I have a privilege to buy Samsung products at discounted price through our Employee Purchase Program (EPP). Mostly I buy the products to be used by myself, such as air conditioner, refrigerator, washing machine, television, and mobile phone. I consider myself as a consumer when I buy the products for my personal use.
In addition, I also advertise the products to my relatives since I trust the quality of Samsung products and I can sell with lower price to them compared to the electronic stores. When I sell the products to my relatives, I assume that I’m taking the role as a Marketer.