Join us

We’re a team of researchers based at WMG at the University of Warwick. Our specialist subject is supply chains; we’re fascinated by them but most people look blank when we try to explain what we do! Supply chains touch almost every aspect of our daily lives but many of us don’t know or realise this. We thought we’d set up a project to find out why and that’s where you come in!


So, what is a supply chain?

Although there’s no shared definition of what a supply chain is, a working example might help.

Jan, who is leading the project, is a Professor of Supply Chain Management and gets quite embarrassed because not even her children know what it means! The easiest way to understand, she explains to them, is that when they eat her friend Kate’s delicious homemade honeycomb ice cream, they become part of Kate’s supply chain.

Take a look Kate’s MyChainReaction story below. Find out more about the people involved. Who do you identify with? Which supply chains are you a part of? You can even test your supply chain knowledge in our interactive quiz. Share your own MyChainReaction story and see where you fit in!


 

    Consumers
  • Home

    Consumer

    (Kate’s kids & Tenny’s friends)

  • Home

    Consumer

    (Kate’s friends)

  • Home

    Consumer

    (Kate’s friend & project initiator!)

  • Home

    Consumer

    (Jan’s son and Liz’s nephew)

    Manufacturer & Product

    Our working example

    Jan chose her friend Kate’s honeycomb ice cream as an example to show how a relatively simple homemade product has a supply chain all of its own.

    Now that you have an idea of what a supply chain is we’d love to hear your MyChainReaction story.

  • Home

    Manufacturer

    Retailers / Suppliers

    Many levels

    As you can see even simple supply chains have many levels. They can get very complicated with many inter connections along the way.

  • Home

    Retailer / Primary supplier

    Honeycomb

  • Home

    Retailer / Primary supplier

    Whipping cream & condensed milk

    Ingredients
  • Home

    Ingredients

  • Home

    Ingredient

  • Home

    Ingredient

  • Home

    Ingredient

    Producers
  • Home

    Producer

    Sugar beet / cane

  • Home

    Producer

    Milk

  • How can you help?

    We’d like to know how you think you might fit into a supply chain (or chains) by adding your own MyChainReaction story. All you need to do is answer a couple of simple questions, add your story and help to build the MyChainReaction map. If you’re as excited about supply chains as we are, you can even add a photo or video. Share your story and see where you fit in…

MyChainReaction @WMGMyChainReactWe’d like to know how you might fit into a #supplychain (or chains) by adding your own #MyChainReaction story. https://t.co/uRuzSeEv1B2 weeks ago 0 0
MyChainReaction @WMGMyChainReactWhat are the major issues and next steps for business? Our event tomorrow will answer your questions on #Brexit https://t.co/bpe5FLdEBs2 weeks ago 0 0
MyChainReaction @WMGMyChainReactHas your business taken advice on the affects of #Brexit ? https://t.co/CHEG4NmH3m2 weeks ago 0 0
MyChainReaction @WMGMyChainReactNeed to know about potential alternative trading arrangements between the EU and the post-#Brexit UK? https://t.co/wpRLHXRd6E2 weeks ago 0 0
MyChainReaction @WMGMyChainReactBritain's booming... #Manufacturing up as China eyes trade deal https://t.co/PlKNiaRyo3 #Brexit #UKmfg2 weeks ago 0 3
MyChainReaction @WMGMyChainReactIf you can't make the #Brexit event tomorrow, register for live streaming> https://t.co/OrjYVtSxhU #suahour2 weeks ago 0 0
MyChainReaction @WMGMyChainReactExclusive event: #Brexit – What next? Join our event tomorrow - https://t.co/NU7y0htZop at @warwickuni #suahour2 weeks ago 0 0
MyChainReaction @WMGMyChainReactCan't make our post #Brexit event tomorrow? 12:30-14:00 Warwick Uni; register here for live streaming> https://t.co/1unkotTRKd2 weeks ago 0 0
MyChainReaction @WMGMyChainReactExclusive event: #Brexit – What next? Join our event tomorrow - https://t.co/QAYZxjVgu2 at @warwickuni2 weeks ago 0 0
MyChainReaction @WMGMyChainReactGuy Lougher from @PinsentMasons discusses the major topics facing companies post #Brexit https://t.co/tH2aAilVZn https://t.co/ekTgvpkkR12 weeks ago 2 2

Here’s how…

If you’re ready to add your MyChainReaction story now simply create a username and follow the instructions by clicking on the Add MyChainReaction story button below. Alternatively you can explore others’ stories on our global MyChainReaction map first. If you’d like to edit your MyChainReaction story in the future simply login and edit your story. Help us keep the MyChainReaction going and see where you fit in on our global MyChainReaction map as it grows!

Add MyChainReaction story

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